Why “creative intelligence”?
Three reasons.
1. New, evolving technologies present unprecedented opportunities for reaching out to and connecting with your core audiences, whether downtown or across the globe. New channels, new media, new means of access, and new, more targeted approaches—each can be deployed effectively if you understand their advantages and shortcomings. Leverage them strategically and you will do more than just connect with your audiences—you'll excite them.
2. These very opportunities pose big challenges to those who overlook their power and complexity—or don’t appreciate their strategic implications. In an era of consumer activism and social networking, many companies don't even realize the full scope and impact of the back-channel communications that their stakeholders may be conducting.
3. Your brand is your most critical asset. Today you need to actively manage your voice and image. If you don't define and manage it, the market will—and not always to your advantage. That's why we custom design each communication plan to serve your unique strategic business objectives.
We begin with a rigorous, fact-based analysis of your needs, challenges, and opportunities. We operate from the assumption that every touchpoint must reflect a coherent, consistent picture of your organization, offerings, and core values—that's how we help solidify, safeguard, and extend the power of your brand.