Our Approach
Marketing success—like success in any business discipline—is defined not by dollars spent, but by results. It is measured by a company’s ability to connect with its customers through compelling information exchanges.
Beyond arresting images and eye-grabbing copy, creative, inspired work reaches that delicate balance between quality and cost. Between form and function. Between medium and message. It's not hard to be brilliant when the sky's the limit.
Successful marketing demands intelligence. Not just right-brain inventiveness, but a fact-based approach that focuses on communicating to the right audiences through the right channels at the right time—amid a rapidly changing landscape.
Integrated Marketing
Being effective in a highly connect world demands a strategic approach to marketing—one we call integrated marketing. It is a holistic approach based on the idea that marketing strategy must flow from organizational strategy, and that key messages, both internal and external, must likewise be aligned. To establish an enduring marketplace identity, you must first present a unified, consistent face to the world, a face that is as familiar to your employees as it is to your customers.
Creative Intelligence Media focuses on identifying, developing, and implementing integrated marketing strategies that support your organizational strategy—who you are, what you are, and where you want to go. We help you create a comprehensive, coordinated, systematic program of message development and delivery—from concept to execution.
We're also realists. We know it’s not always possible to build the ideal program from the get-go. You may want to test pilot a new concept, approach, or provider. You may already be committed to an ongoing program or strategy. We can help you make prudent, cost-effective decisions to optimize your existing communications and improve current results.