Projects
At Creative Intelligence Media, our client projects have been as diverse as our client’s industries. But all reflect the strategic emphasis that is our hallmark. Below is a representative list.
Mining
Company profile: A leading global mining company and one of the world's leading silver producers and major gold producers. (The company is listed on the New York and Toronto Stock Exchanges.)
What we did: Worked with the company and its existing media contractors to develop and implement a media and communication strategy for a major project (permitted but delayed by environmental litigation). Among other things, we also helped craft the information that helped the company win the federal Hardrock Mineral Community Outreach and Economic Security Award, presented for responsible mineral resource development that recognizes the importance of sustainable development.
Financial Services
Company profile: An independent investment firm that acquires and manages large-scale, investment-grade forests across North America; one of the nation's largest private landholders.
What we did: Worked with executives to articulate the company's organizational strategy, mission, and vision—and then built an integrated marketing/communications road map based in these strategic elements. We revamped the website; helped develop a community outreach communications program; helped rewrite a white paper by the founder that had been requested by the state governor for use in policy development.
Company profile: A fiduciary advisor specializing in institutional and pension funds.What we did: Helped this start-up clarify its offerings, customer base, and market positioning; developed its brand identity and website.
Real Estate
Company profile: A rural land sales channel with several divisions located throughout the United States.
What we did: Defined and developed a brand identity; created a marketing, sales, and media strategy; and executed advertising, media, and promotional work (including website development, ad creation and media buying).
Not-for-Profit
Company profile: A business incubator that supports entrepreneurs and early-stage companies.
What we did: Conducted market research and analysis to develop organizational strategy and strategic positioning; defined and developed an integrated marketing plan, website, and marketing collateral.
Native American Tribe
Organizational profile: A tribal government with extensive landholdings and diversified businesses.
What we did: Audited the tribe's external marketing and communication activities to help design a proactive, integrated marketing/communication plan that would also help improve community image and relations. The plan, implemented over several years, has significantly boosted the tribe's image and identity.